Site PagesThere are a few site pages (or admin
pages) that your website needs to have in order to appear trustworthy and reliable and serious. Without these pages
in place visitors will trust you less, and building relationship with them will be much more difficult.
These are the site pages that you should have on your website:
- Privacy Policy
- Disclaimer
- Disclosure Statement
- Copyright
- About Me/Us
- Contact Us
Privacy PolicyThe most important reason for having a privacy policy is to make your visitors feel
confident that their information is safe with you. It will also let them know what kind of information you are
collecting, and what you are doing with it, such as...
- Personally identifiable information, including credit card information, mail address, telephone number, and
more.
- Information that cannot identify people, like cookies and web beacon page-tracking data, which computer
operating system is being used, etc.
- Their email address and name when they subscribe to your newsletter. You will state that their email
address won't be misused in any way.
A privacy policy tells your visitors that you're a professional webmaster, not an amateur who has thrown a site
up without any consideration of their privacy.
Another reason for having a privacy policy is that Google requires one for you to be publishing Google AdSense
ads. Other advertising systems will probably soon follow.
A Privacy Policy page will boost your credibility with your visitors, which will help making
them more willing to spend money on your website. Your privacy policy should be available from every page of your
site. You have two ways of doing this...
- Make the policy page available from your internal linking system (like a navigation bar), or
- Make a link at the bottom and/or top (just below the header and/or on the footer) of your pages to your
privacy policy.
Update your privacy page regularely. Schedule a review at least once a year to ensure that your
privacy policy still covers everything you do with collected information.
When you for example add a monetization option, check that the requirements of that option don't conflict with
your existing policy. If they do, modify your policy to explain the new information that will be collected, and
what will be done with it.
You may view our Privacy Policy to get ideas for your own PP page.
DisclaimerYou should put a disclaimer on your website in order to avoid any legal issues. With a decently
written disclaimer you won't run into trouble with people trying to make you responsible for any disadvantage they
might experience when using your site.
Like the Privacy Policy, your Disclaimer page should be available from every page of your site - either through
the navigation system of your site or a link at the bottom or top of each page.
Feel free to see our Disclaimer and use it to get some ideas to make your own.
Disclosure StatementA disclosure statement is a document that contains everything there is to know about
the business opportunity and the seller's company. As applying to a website or online business it is concerning how
you are earning commissions from your website or online business.
So, you also need a disclosure statement on your website, which explains how you earn revenues off of your site,
if people have to pay for your services and so on.
You can read our Disclosure Statement here.
About Me/UsMany people head straight to the "About Me" or "About Us" page when they visit a website for
the first time. They want to meet the person whose site they are visiting. People have more confidence in the site
if there appears to be a real person (or people) behind it, not just an invisible publisher.
Building this bond of confidence and trust with your audience is a key element in selling anything, online or
offline. People won't buy from you or return to your website if they don't know and trust you.
Although it may feel awkward to talk about yourself to an unknown audience, I think this page is one of the most
important features on your site. Use it to brand yourself as an expert in your niche, and to build trust with your
visitors.
You can visit our About Me page here.
Contact Me/UsA 'Contact Us' (or Contact Me) page gives your visitors an opportunity to get in touch with
you. There are many uses for a Contact Us page that go beyond allowing your visitors to send a message to you.
Consider using your Contact Us page for these ideas:
- Suggest a link exchange
- Offer a bonus service or product
- Provide links to an FAQ (decrease visitor questions)
- Share your site's mission statement
- Information about placing orders for products
- Mailing address and/or phone number(s)
- Hours of Operation
Don't write your email address in full, because spammers collect email adresses (using robots) from websites
and use them for spamming purposes. What you would use is a contact form for visitors to send you a message or an
inquiry.
View our Contact Us page.
Copyright
You will probably have lots of original content (that's what attracts visitors and customers) on your web pages,
so you might wish to add a copyright notice to protect your content.
Please see our Copyright page.
You may put some or all of the above mentioned admin pages on your website. Your business will benefit from
implementing these pages in your site, so just go ahead and do it!
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