Online Business Blog
To start an online business blog you should use the
WordPress platform. WordPress is the best and easiest to use for blogging, especially for
self-hosted blogs. Here is a few tips that will make your blog more visible on the
web.
The first thing I suggest you change on your blog is your ping
list. A ping list is a list of URLs that will be notified every time a new post is
published on your blog.
This is one of the reasons why WordPress is so effective at drawing
traffic. Each time you add a new post it will automatically 'ping' (meaning 'notify') the
URLs in your ping list that you have just entered new content.
This alerts the search engine robots to come spider your
site and will help your new content getting indexed in the search engines.
Adding a quality ping list can make a dramatic difference in regards to
free, natural, ('organic') traffic from the search engines to your blog.
Below is a listing of URLs to add to your ping list. Copy the list and
paste it into the appropriate box in the 'Writing' area of your blog. First, click on 'Settings', then
Writing and scroll down to the ping box. By default, there is only one URL here ...
pingomatic.com.
Justcopy the list below and paste the text into the box (there should be only
one URL per line). After you have pasted the URLs, don't forget to click the 'Save Changes' button.
Every URL in your list will automatically be 'pinged' each time a new post is
published.
Here’s the ping list:
http://rpc.pingomatic.com
http://www.blogpeople.net/servlet/weblogUpdates
http://bulkfeeds.net/rpc
http://ping.myblog.jp
http://ping.bloggers.jp/rpc
http://bblog.com/ping.php
Another tip: While WordPress is very search-engine friendly right out of the box there
is one more thing you can do to give your blogs a little extra magic.
By customizing the Permalinks structure you will be able to attract
more traffic! In the 'Settings' area click the 'Permalinks' link. Tick the 'Custom Structure' radio button
and enter /%postname%/ (with the slashes) in the box. The reason for doing this is it makes
your blog posts much more search engine friendly than the default option.
Note: Some blogs/servers require that you put
/index.php first in the box
(making it /index.php/%postname%/), but try without first.
Important: It is important that you change your Permalink structure
soon after installing your WordPress blog. If you have an existing blog that has content indexed then I
do not recommend changing the Permalink structure! Doing so will change all of the URLs for your
post pages and your indexed content will now have broken URLs.
P.S. "Blogging 101" is a useful ebook about blogging and
how to make money from your blog. You can download it for free here: http://onlinehomebizniz.com/ebooks/Blogging101.pdf
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