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Keyword Optimization
What's the 'best' keywords? Basically, that's the keywords that have high demand (high number of searches) and low supply(low number of websites optimising for them). In other words, you want keywords that are relatively popular, but have little competition. So, the first thing you have to do in your keyword optimizationefforts, is doing some proper keyword research. This is a wide topic in itself, and you can learn more about keyword research here. Specific
Keyword Note: A keyword can consist of one or more words ('keyword phrase'). In addition to the specific keyword, you should use several secondarykeywords that you sprinkle out through the content of the page. These must of course be closely related to the specific keyword (to the topic of the page). Search engine
optimization Where should I place the keywords? - you may ask. Here is an overview over the places you *must* put the specific keyword for a given page:
In addition it's a good idea to bold or italicize the keyword once or twice in the body copy. Then you should try to implement the specific keyword for you home page in the domain name of your website; in other words, try to implement the site concept in the domain name. Page Title is most
important Also very important is that the title of a page will usually appear in the first line of the search results - underlined. Words in the title are bolded if they appear in the user's search query, thus making the title stand out and more likely get clicked by the searcher. So, as part of your keyword optimization, always put the specific keyword for a given page in the title tag (in the 'Head' section of the HTML of that page), like this: . You may put an additional (secondary) keyword in the title tag if applicable, but always start with the specific keyword. Note: You'll find the 'Head' section in the upper part of your HTML code, surrounded by the <head> and </head> tags. You can see it in 'Code View' on any website builder. To view the code of any website (your own included) on the internet, right click your mouse button on a web page and click "Display Source Code" (or similar). The Description and Keywords meta
tags
The description should be a sentence or two or a short paragraph, giving the search engines a brief summary of what the page is about. Include your specific keyword in the description, near the start of the first sentence, and add a couple of other related keywords to the description paragraph. Keep in mind that search engines often display a snippet of the description in search results, and words in a search query are bolded if they appear in the page's description. When searchers see that their search phrase is bolded, they are more likely to click on just that one. Your meta keywords tag should always start with your specific keyword; then you should add a few related keywords (maximum five), separated with comma and a space. Note: If you are using a website builder like Xsitepro, you are guided through the process of adding the title tag and the keywords and description meta tags when you create a new page, making it very easy to do these things correctly. Page
Headings Therefore, always implement your specific keyword in the top headline of a given page, using heading tags, like this: Top Headline . You can have additional words in the headline, but your specific keyword for that page 'must' be present. Then you can add sub-headings to your body copy, using the other heading tags, from to (smallest). Keyword Optimization in the Body
Copy Be sure to have the specific keyword in the last paragraphof the body text. Secondary
Keywords During keyword research you will find lots of keywords that are related to the specific keyword, or topic, of the page. Use the best of these and spread them into the body text. You can use variables of the main keyword, synonyms, related words and more. Make sure that the text flows naturally, though; avoid constructing odd sentences that will annoy the reader. Bear in mind that providing value to your visitors is your primary goal – your readers' satisfaction is what will benefit you the most in the long run. The Alt Tag of an
image The alt tag (or attribute) is meant to be used as an alternative textif the image cannot be displayed on the visitor's browser for some reason. Reasons can be that the visitor is using a text only browser, that the visitor has turned off the graphics on his browser etc. Specific Keyword in a
Link A convenient way to do this is to link back from a sub-page to its mother page (or to the home page), like it's done on this very page (see below). As you understand, keyword optimizationstarts with keyword research, and then, when the keywords are found, putting them in the appropriate places on the page. This has to be done for each and every page of your website, if you want to get free, 'organic' traffic from the search engines. And
here you can learn about how to find good keywords.
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