Increase Online Website Traffic

Improve your on-page SEO and increase online web site traffic from the search engines! On-page SEO (Search Engine Optimization) is very much about using a specific keyword in the right places of each page of your web site. Note that each page must have its own specific keyword.

In order to increase online web site traffic from Google and other search engines, it is crucial that you have the "right" keywords on your web pages.

When people search for a product that your website may be offering, they type a search term (= keyword) in the search box of a search engine. If you have optimized one of your pages for that exact search term (= the specific keyword of that page), chances are that your web site will be shown to the searcher.

When people make a search on Google or another engine, they most often click on one of the links that is displayed on the very first search result page (maybe two, three first pages).

So the idea is to get the search engines to "like" your website so much that they display it as near the top as possible. The best way to do this is to make sure that your web pages are optimized for the keywords (search terms) people are likely to use when searching for something on the internet.

Obviously, good SEO is of high importance to increase online web site traffic, and done right it can do wonders for your business. You need some targeted traffic to attract the right kind of people to your website, people who actually have the potential of turning into customers.

Here is an overview over the places you 'must' put the specific keyword for a given page:

• In the Title tag
• In the Description meta tag
• In the Keyword meta tag
• In the headline using the <h1> Headline </h1> tag
• In the body copy (1 - 2% of the word count)
• In the Alt tag of an image
• In a link to another page

In addition it's a good idea to bold or italicize the keyword once or twice in the body copy.

SEO is a big topic that you should spend some time studying before starting out. For an in-depth study, feel free to download (and read!) the free ebook "SEO Made Easy" by Brad Callen (right click on the image and click "Save target as...").

Implementing a sitemap on your web site is good SEO, too. A sitemap makes your site search engine friendly, and will thus increase online web site traffic. Search engine crawlers (robots) use internal links to spider a site. Having a "Site Map" link on the front page ensures that the most important pages of your web site are definitely seen by those crawlers.

On the following site you can have a sitemap created for free: http://www.xml-sitemaps.com.

There you can create four different kinds of sitemaps. You should create an HTML sitemap to put on your web site to help visitors navigate on your site, as well as help search engine robots crawl your site.

You should also create an XML sitemap and submit it to Google. The XML sitemap must be uploaded to your root folder (usually public_html) of your website.

A sitemap creator (software) is available at Likno.com. The free version has limited features but can create an OK sitemap for your website. If you later on would like to have the full featured version you can buy a license and get an activation code for the application.

There is a very useful service that can give you a detailed report on the quality of your  SEO and make suggestions on how to improve it. They look at and evaluate more than 90 factors about your website and create a custom optimization report for you.

You’ll have to pay for the pro version of this service, but you can have created a mini-report for free and see if the service might be useful to you. And even that mini-report will give you some valuable knowledge of your site’s SEO and you’ll learn something about SEO in general from it.

You can find the service here: CoffeeCup.com/Firefactor

It’s also adviceable to participate in online marketing forums where such issues are discussed, and where you can ask questions and get help from more experienced people than yourself. That way you can increase online web site traffic and make more money online.

Go from Increase Online Web Site Traffic to Home Business Ideas home page